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Wednesday, July 17, 2013

Public May Comment on Proposal for 70-foot-tall Toyota Dealer Sign

Wednesday, July 17, 2013

The city of Santee has initiated a 30-day public review and comment period on a “negative declaration” issued in connection with a pending permit to erect a 70-foot-tall electronic sign at a Toyota dealership at Fanita Drive and State Route 52.
Toyota Certified Center on Fanita Drive

The Toyota Certified Center of Santee at 8871 Fanita Drive has applied for a conditional use permit to erect the sign, which would be visible to motorists from both State Route 52 and State Route 125.

Written comments on the environmental document, which will be accepted through August 12, may be emailed to the city at kmallory@cityofsanteeca.gov,  or by mail directed to: Department of Development Services, Santee City Hall, 10601 Magnolia Ave., Santee, CA 92061
City planners concluded that the illuminated sign would not result in significant environmental impacts and noted in the document that the sign’s orientation towards SR-52 will minimize “interruption of community-level views to hillsides and ridgelines.” The sign would be approximately 20 feet higher than a 50-foot-tall flag pole already at the dealership.

The sign would be an illuminated digital message board similar to signs used by other car dealerships in the county, including one by the same dealership in El Cajon.   The sign proposed for Santee would be 16.5 feet wide and 19.5 feet long, creating 321 square feet of advertising space on each side of the sign.

The interior portion of the sign would include an LED screen about 8.7 feet by 17.3 feet

The pole holding the sign would be mounted on a 5-by-3 foot base that would be decorated with tile.
The City Council will consider approval of the negative declaration when a public hearing on the project is scheduled later this year.

The negative declaration may be viewed online by clicking here.

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